The Business Model Lab Experience
02/11/2026
– 30/11/2026
Could your idea make a difference in the real world? Create, test and validate your business idea.
Mondays · 10:30–13:30
An intensive programme that takes participants from an initial idea to a business model validated with real users.
A 100% hands-on approach: interviews, prototypes and rapid testing.
Outcome: a defined minimum viable product (MVP), a completed business model and a short, professional pitch.
Modules
- M1. Identifying the opportunity and its context
Identify and frame the problem, map stakeholders and alternatives, and size the market. - M2. User profile
Understand users through empathy maps and user journeys, based on interviews and observation. - M3. Ideation and idea selection
Generate options, apply selection criteria, build low-fidelity prototypes and run quick tests. - M4. Product, value proposition and business model
Articulate the value proposition, define the MVP and complete the Business Model Canvas, including go-to-market and pricing strategy. - M5. Pitch
Build a short 3–5 minute pitch with a demo and Q&A, grounded in validation evidence.
What participants will take away
- A Business Model Canvas validated with real data.
- A clear understanding of the market and its users.
- A final pitch.
Who is it for?
Undergraduate and master’s students with a project idea or an interest in entrepreneurship who want to test their ideas quickly and rigorously.
Methodology
Hands-on activities, observation and interviews, prototyping, experiments and iterative learning.
Practical information
- Dates: 2–30 November (5 sessions)
- Schedule: Mondays, 10:30–13:30
- Venue: StartUB!, C/ Pascual i Vila, s/n – 08028 Barcelona
29/09/2026
26/10/2026
