Inspire, transform and give opportunities to the UB community
Promote education in innovation and entrepreneurship to improve the quality of life of the community and we will generate a positive impact on our environment.

Strategic objectives
Our mission is to develop the entrepreneurial potential of the UB community. Working from the Knowledge Triangle Integration we focus on:
Entrepreneurship Training
People-Centered Training
Promote experiential training that allows the development of the entrepreneurial potential of the community
Training activitiesStartUB Values!
We are UB, a socially responsible institution. We care for people and work to improve our social impact and reduce our environmental impact.

Diversity
We seek an environment that fosters diversity and in which differences are respected, promoting equal access to opportunities through a free model.

Sustainability
We want to develop innovative solutions that promote sustainable development and respect the environment, generating a positive impact on the community.
Responsible innovation
We promote creativity and innovation with an ethical and socially responsible perspective, which takes into account the long-term impact and the needs of the planet.
StartUB! in figures
2024
Students trained
New startups
Incubated projects
Mentoring hours
The team
Meet the experts behind StartUB!
Claudio Cruz Cázares
Director
Elena Maestre González
Subdirectora
Anabel Úbeda Vila
Project Manager
Iria Louzao
Communication Manager
Matheus Provinciali
Innovation Manager
Lizbeth Elaine Arroyo
EU Project Manager, Investigadora en Emprenedoria
Karina Yulissa Rodríguez Sánchez
Coordinació de Programes d’Emprenedoria