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28/01/2025
– 19/02/2025

Bootcamp 4YFN 2025

Strategic preparation to succeed at 4YFN.

The 4YFN Bootcamp is a 4-day activity organized by StartUB! to help 4YFN participants get the most out of the event. It will take place over four afternoons, with sessions focusing on their go-to-market, strategic networking, business connections and maximizing opportunities during the event.

Objective
The goal of the 4YFN Bootcamp is to prepare participants to make the most of the event, providing them with key tools and strategies to launch their projects to market, establish strategic contacts, connect with business partners and optimize their participation at 4YFN.
Format and schedule
In-person format (StartUB!). Schedule: – 28/01/25, 15:00 to 17:00 – 29/01/25, 15:00 to 17:00 – 18/02/25, 15:00 to 17:00 – 19/02/25, 15:00 to 17:00
Who is it for
The training is mandatory for startups selected to participate in the 4YFN and is open to startups incubated at StartUB! and UB spin-offs.
Program
January – 27/01/25 (15:00 to 17:00). “Practical networking tools (especially focused on LinkedIn) to prepare startups before the 4YFN”, with Rosaura Alastruey. – 28/01/25 (15:00 to 17:00). “Ready to launch: How to prepare your company for the market”, with Johan Danielsson. February – 18/02/25 (15:00 to 17:00). “Business connections: how to connect with companies to get clients, pilots, customers, as well as collaborating partners”, with Johan Danielsson. – 02/19/25 (3:00 p.m. to 5:00 p.m.). “Review of how these tools have been applied and a deeper look at the networking strategy during Mobile”, with Rosaura Alastruey.
Trainers
Johan Danielsson: Founder and Executive Partner of JOHOC Group, a company specialized in business expansion that helps innovative companies scale, offering support in financing, sales, advice, connection generation, customer acquisition and internationalization. He is an entrepreneur with extensive experience as CEO and member of boards of directors in startups, scaleups and SMEs. Previously, he was CEO of Swedish Consulting Group. His professional career covers various sectors such as energy, retail, telecommunications, MedTech and pharmaceuticals, collaborating with organizations of different sizes. In addition, he has an international profile, with connections in Europe, North America, Asia and the Middle East. Rosaura Altrasuey: She holds a degree in Advertising and Public Relations, with additional training in business specialization programs at prestigious institutions such as Esade. She has more than 20 years of outstanding experience in the development of effective strategies for the creation and consolidation of professional contact networks, which has positioned her as a pioneer in the introduction of professional networking in Spain (BEN FET). She is recognized for her innovative and practical approaches to strengthening professional relationships, with a strategic use of LinkedIn, a platform in which she has actively participated since 2004. Her friendly, dynamic and energetic style, combined with her ability to transform networking into a key tool for professional and business growth, consolidate her as one of the most influential figures in this field at a national level.
Registration open from 15/01/2025
until 24/01/2025