III University Entrepreneurship Showcase

9.00 – Accreditation of attendees 9.30 – Institutional Welcome 10.00 – Round table: chaired by: David Tomàs 11.00 – Coffee break 11.30 – University Entrepreneurship Pitch Competition 12.30 – Workshops “How to Communicate”, with M. Angeles García “Personal Brand”, with Nuria Masip “Linkedln”, with Rosaura Alastruey 14:00 – Lunch in the gardens of the historic building

– HOW TO COMMUNICATE, with M. Angeles García. This is a workshop that aims to enhance the oral communication skills of university students with an entrepreneurial spirit who want to present their innovative projects and find support to develop them. At the workshop, we will offer tools to put entrepreneurial ideas into words, to build highly trained and transformative speeches, which impact the emotions and knowledge of investors or decision makers and move them to trust the projects presented and the human teams behind each idea. We will talk about what we will say, how we will say it and the credibility of the entrepreneur in their verbal and non-verbal communication. We will focus on how to build a story in a minimum time of 1 to 7 minutes following the elevator pitch format. And, above all, there will be a space to present the projects, to practice and to receive feedback… And we will be very convincing! – PERSONAL BRANDING, with Nuria Masip. Did you know that, increasingly, before buying your product or service… they buy “you”? Therefore, knowing how to differentiate yourself, position your personal brand – especially on Linkedin – and make yourself known is one of the factors that can bring you the most opportunities and strategic relationships. I will share with you how in the last four years I have turned personal branding into my “modus vivendi” and how I get closer every day to proposals and clients that I could not otherwise reach. Knowing who is behind an entrepreneurial project and humanizing your brand is not an option in 2024 if you want to be the #1 option in your market. – LINKEDIN, with Rosaura Alastruey. Linkedin has become the digital platform par excellence in which any entrepreneur must have an active presence. With more than a billion registered users worldwide, it is a tool that reinforces and amplifies our professional activity, allows us to publicize our products and services and, of course, approach and make potential clients. Do you know how to do it? Come and we will explain some tricks to optimize your use!

Who can participate? – Each university can present a company. – The company must be established on or after January 1, 2022. – The people who founded the company must own at least 50% of the company’s shares, whether they are part of the student body, the alumni group or are members of the staff of the university represented. Requirements to participate: – Each university must send an email toempren@upc.edu with the details of the chosen project (company, legal form, year of incorporation), as well as a document in .png or .jpg format showing the name of the company, the logo and the full name of the person who will make the presentation (this document will be displayed as a wallpaper during the contest). – A 2-minute presentation must be prepared explaining the business idea that will have to be presented on October 21st within the framework of the III University Entrepreneurship Exhibition in Barcelona. – The deadline for receiving the documents is October 9th 2024. How will the winning project of the competition be chosen? Through a mobile application, attendees at the event will be able to vote for the presentation they liked the most. The project that receives the most votes will be the winner. What does the prize consist of? The winning project will receive a cash prize of €1,000, which will be paid directly into the company’s account. During the aperitif that will take place at the end of the event, the name of the winning project will be announced.

With Eduardo Feliu (Waitser – Abat Oliva CEU), Susana Amorós (NIMBLE Diagnostics – UPC) and Aitor Mier (Omashu – UB). Moderator: David Tomàs (cofounder & CEO Cyberclic).

The University Entrepreneurship Network (XEU) was launched in 2010 to carry out, in a coordinated manner, actions to promote entrepreneurship, and to contribute to the detection of entrepreneurial talent and the creation of business vocations in the university community. Strategic pillars – Motivate and encourage the entrepreneurial spirit of the Catalan university community, promoting a favorable environment for the generation of business vocations. – Create and promote innovative ideas in business projects that arise in the university environment, favouring collaboration and business networks. – Grow and consolidate business initiatives, promoting innovation and the use of new technologies. – Generate knowledge with the capacity to provide resources and devices aimed at enhancing university entrepreneurship. Members of the University Entrepreneurship Network: – Universitat de Barcelona – Universitat Autònoma de Barcelona – Universitat Politècnica de Catalunya – Universitat Pompeu Fabra – Universitat de Lleida – Universitat de Girona – Universitat Rovira i Virgili – Universitat Oberta de Catalunya – Universidad de Vic – Central University of Catalonia – Ramon Llull University – Abad Oliba CEU University – International University of Catalonia